Q4 is expected to see a further 5–10% QoQ increase in production.

The  downturn in global smartphone production for 2023 is expected to be limited to less than 3%, with total annual output estimated to reach approximately 1.16 billion units.

Samsung continues to lead the market after recording an 11.5% increase in its Q3 production at 60.1 million units – only 5 million more than apple.

Apple saw its Q3 production climb 17.9% to reach approximately 49.5 million units. However, it had  a 1.5% YoY market share decline, with annual production at 2022 levels.

Huawei’s re-entry with its flagship phones is anticipated to significantly impact Apple’s production performance in the upcoming year.

Xiaomi (including Xiaomi, Redmi, and POCO) saw Q3 production jump by 22.3% to approximately 42.8 million units.

Oppo (including Oppo, Realme, and OnePlus) experienced a 15.2% increase in its Q3 output to 38.7 million units.

Transsion (including TECNO, Infinix, and itel) produced 26.5 million units—a 5.6% increase QoQ.

Vivo (including Vivo and iQoo) saw its Q3 production rise to 24.5 million units, marking a 6.5% increase and placing it in the sixth spot.