On July 1, Siemens Digital Industries Software's Value Design and Flytronics successfully held their Strategic Partnership Launch Event at electronica China 2026. Centered around the newly upgraded AI-powered electronic component trading platform, Xplorechips, the event showcased the achievements of the collaboration and introduced the platform's core capabilities. The launch attracted representatives from across the electronics value chain, including R&D engineers, procurement professionals, industry partners, and business leaders, who gathered to witness this significant milestone in the strategic partnership.

As the global electronics supply chain continues to evolve, semiconductor localization is entering a new stage of high-quality development. Domestic semiconductor devices have achieved significant progress in performance, reliability, and application readiness across a wide range of scenarios, while the supporting ecosystem continues to mature. Against this backdrop, engineers are demanding greater efficiency in component selection, domestic alternative evaluation, and supply chain collaboration during the product development process. At the same time, digital and AI-powered engineering tools are becoming increasingly essential.


In response to these industry trends and the accelerating pace of digital transformation, Value Design and Flytronics have established a strategic partnership to comprehensively upgrade and reconstruct the existing service platform, officially launching the new Xplorechips platform. Centered on building a digital ecosystem for electronic component services, Xplorechips integrates intelligent component selection, domestic alternative recommendations, sample procurement, and supply chain support into a unified platform. It is designed to provide R&D engineers, product development teams, and component validation professionals with a smarter, more efficient, and highly professional component sourcing and selection experience.
During the launch event, Allen Hong, General Manager of Value Design Asia Pacific, and Fred, Chairman of Flytronics, shared their perspectives on each company's strategic role and competitive strengths in the development of the Xplorechips platform.
Allen Hong highlighted that Value Design has been deeply engaged in digital services for the electronics industry for many years. Leveraging its mature component selection platform, extensive industry data resources, and long-term accumulation of engineering behavior data, Value Design provides Xplorechips with a solid data foundation and technical capabilities, enabling engineers to significantly improve efficiency in component search, selection analysis, and BOM processing.
Fred introduced Flytronics' core strengths in global supply chain integration and service assurance. As an international electronic component supply chain solutions provider, Flytronics is authorized by more than 60 domestic semiconductor manufacturers, offering an extensive portfolio covering both discrete components and system-level products. These resources enable the continuous integration of reliable domestic semiconductor solutions into the platform. Supported by a comprehensive supply chain management system and extensive expertise in quality inspection, warehouse management, logistics fulfillment, and after-sales service, Flytronics is committed to providing users with a stable, secure, and fully traceable procurement experience.

Both parties emphasized that they will leverage their respective strengths in data, technology, and supply chain resources to continuously enhance the Xplorechips platform, delivering a more intelligent and efficient one-stop solution for engineering design and procurement collaboration.
As a next-generation digital platform, the newly upgraded Xplorechips is designed to serve global engineering and supply chain collaboration scenarios by providing unified access to multi-source electronic component resources. The platform supports the integration of domestic semiconductor solutions with global supply chain resources, enabling end-to-end support for component selection and procurement decision-making.
Xplorechips incorporates a range of intelligent capabilities, including AI-powered component search, BOM analysis, alternative component matching, and supply chain risk monitoring. By consolidating data from globally authorized semiconductor distributors alongside high-quality domestic semiconductor suppliers, the platform enables unified management and intelligent utilization of component information and supply chain resources across multiple channels.
Powered by advanced data capabilities, intelligent algorithms, and a robust global supply chain network, Xplorechips provides comprehensive support throughout the entire product development process—from component screening and solution comparison to risk assessment and validation—helping customers improve collaboration between engineering and procurement teams while accelerating product development and commercialization.
The strategic partnership between Value Design and Flytronics represents not only an important step toward advancing digital transformation and supply chain collaboration within the electronics industry, but also a meaningful contribution to the continued development of semiconductor localization and the broader industry ecosystem. Through Xplorechips, both companies will continue to deepen their collaboration, further enhance the platform's capabilities, expand its electronic component service ecosystem, and provide sustained support for global electronics innovation, engineering development, and supply chain collaboration.
Stay up to date with the latest in industry offers by subscribing us. Our newsletter is your key to receiving expert tips.
From July 1 to 3, 2026, electronica China 2026 concluded successfully at the Shanghai New International Expo Centre (SNIEC). Bringing together resources from across the global electronics value chain,
July 1–3, 2026Shanghai New International Expo Centre (SNIEC)120,000㎡ Exhibition Area1,900+ Exhibitors from Around the World14 Industry Forums70,000+ Professional VisitorsInnovative Solutions Across Mu
As warm breezes arrive in midsummer and the fragrance of zongzi leaves fills the air, the Dragon Boat Festival comes once again.To help colleagues unwind from busy and intense work routines and enjoy