Customer is the foundation of company's business and profit; service is the guarantee to winning the customers and market. It requires us to take customer interest seriously, attach importance to customers’ feelings, enhance customer value with the high-quality service, win customer with the professional ability and the good-faith manner, and never harm customers’ interest.

The competence that cannot be replaced is the strongest competitiveness. It requires us to provide customers with the most professional and unique services, constantly improve our specialized abilities, propose better service strategies with a strong sense of responsibility and professionalism, and strive to create value for customers.

The employee is the most valuable asset of a company and the source of competitiveness. We focus not only on employees' career development but also on building an environment where knowledge and talents are respected. We emphasize actual performance, advocate diligence and dedication, and encourage an innovative work atmosphere to make the greater achievement of both the company and the employees.

An open and transparent institutional environment and a harmonious and comfortable working atmosphere will inspire creativity and motivate employees' enthusiasm. By establishing a system-based administration and encouraging a positive, energetic, and healthy interpersonal relationship, we advocate integrity rather than partisanship, solidarity rather than friction, and oppose any privilege beyond the system.